gerando conhecimentos
Since 1988, H2R has pride itself on its success stories that are committed to customers accomplishment by inspiring and transforming their businesses.
CUSTOMER CHALLENGES
What will be the new hierarchy of needs and benefits for improving consumers urban mobility?
STARTING POINT
H2R articulated a future-oriented view of consumers needs and opportunities related to urban mobility.
ACHIEVEMENTS
H2R has identified some products and services related to urban mobility that have increased companies performance and profitability.
URBAN MOBILITY
STORIES
INSPIRED
CONNECTING SHOPPING
CUSTOMER CHALLENGES
What will be the behavior of shoppers in the future?
STARTING POINT
H2R has created a detailed analysis of the on-going evolution of shopping experience.
ACHIEVEMENTS
H2R has developed new in-store concepts and experiences to attract new customers for the brands.
CUSTOMER CHALLENGES
How to detect fraudulent behaviors related to counterfeiting services?
STARTING POINT
H2R has developed a national study based on hidden signals to better understand counterfeiting behavior.
ACHIEVEMENTS
The results have brought information for increasing awareness and effective counterfeiting audits.
SIGNS READINGS
BLUE OCEAN STRATEGY
CUSTOMERS CHALLENGES
How to have an innovative and profitable performance for customers who are more demanding?
STARTING POINT
H2R has developed metrics to measure customers needs and satisfaction while increasing the distance from the competitors.
ACHIEVEMENTS
The results help companies tracing their path to the blue ocean strategy.
CUSTOMER CHALLENGES
How to beat the
online market?
STARTING POINT
Create mechanisms to generate knowledge beyond online information, meeting ever greater expectations.
ACHIEVEMENTS
Consumer attention, valuing feelings and
not buyings.
MARKET OPPORTUNITIES
CRISIS AS A DIFFERENTIAL
CUSTOMER CHALLENGES
With the financial crisis, the market has become even more competitive, bring forth intense movement of customers between competitors.
STARTING POINT
Understanding what it takes for a customer to change the loyal suppliers for a new one, even if the price is the same?
ACHIEVEMENTS
H2R had explored the shortcomings that have made B2B customers abandon their traditional suppliers.
CUSTOMER CHALLENGES
How to integrate cultures after a buyout where teams did not perform together?
STARTING POINT
H2R helps companies to better understand the culture through research about values and the meaning of work for different teams.
ACHIEVEMENTS
Allocation of employees according to their profiles and development of integrated communication campaigns.
